For the curious...

On July 2nd, Convertkit announced they'd be rebranding to Seva. So I reached out to talk to Nathan Barry about the process of designing a new brand name in 2018.

Show Highlights

• 1:30 - Why Nathan changed the name of his company and how Amazon influenced this huge decision.
• 5:01 - Why Aweber and Constant Contact are going to fail and why Drip's rebrand didn't resonate with current customers.
• 9:32 - Whether Nathan would blog if he were starting his company today.
• 17:47 - How to actually promote your content in a smart way that optimizes for the long-term.
• 38:43 - How freelancers should think about the problems a CEO of a large-scale business before they pitch them.