Sharing my thoughts on the question and struggle of every business owner - pricing.

You get an idea you think is pretty good, you wrestle with the content and the format, you fight away all the the self-doubt about who am I do to this, and you get yourself to a place where you are excited to introduce a new thing into the world, and then you turn around  and you walk straight into this brick wall, which is, what the hell do I charge? 

In this episode I am going to share my thoughts and my approach to pricing and how I price what I do.

Here's what we talk about in this episode:

• Who is it for and what can they afford?
• What is the end result worth to the customer?
• Define a price range before making the product
• Defaulting to time when pricing products
• What feels right and fair
• Considering happiness and health when pricing products
• Raising your prices

For links and resources discussed in the show, see the full show notes.

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