Your nonprofit website does a lot of things. If you want it to be helpful to your fundraising, make sure it has these three elements:

  1. Information that tells them than can trust you.
  2. A clear statement of what you do.
  3. Easy-to-use donation form(s).

That's not a complete list of everything you should have -- just three musts you' shouldn't let slip. These things will help you raise more money, both online and offline.