Keyword research is the process of finding and analysing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. 

In today’s podcast, we are looking at keyword research: the beginner’s guide

Here are the 3 points covered:  

• How to find keywords ideas?   

• How to choose the right keywords?    

• Should I choose a short tail keyword or a long tail keyword?