Local SEO is the process of optimizing your business to improve its visibility in local search results on Google. Why does this matter? Because local consumers are actively looking for products/services close to them.

On today's podcast, we are looking at 4 local SEO tips for 2021

Here are the 4 points covered:

• Create a Google my business page

• Target local keywords

• Take time top build inbound links

• Manage your reviews