LinkedIn is the largest business-oriented networking website geared specifically toward professionals. Using LinkedIn to generate leads can be a pretty straight forward process  — if you’re willing to invest a little time sharing your expertise and thought leadership.

On today's podcast, we are looking at how to utilise LinkedIn to generate leads

Here are the 3 points covered: 

• Answer targeted questions in your expertise area  

• Develop a content posting strategy and stick to it  

• Include an effective call to action at the bottom of every post