In cooking, the base to many great recipes is what is often referred to as the "holy trinity."     In French cooking, it is called mirepoix and consists of onions, carrots & celery.  Italians have soffrito which is similar but often incorporates garlic.   In Cajun cooking, it is onions, bell peppers & celery.  For Sims, it is technology, music, and branding!  If you don't know Sims yet, you are in for a treat!  He is a talented musician, an advocate for building a strong personal brand, and openly vocal about the importance of mental health.    For his "day job" he is the National Business Development Director for ebm, a benefits technology solution provider.    This episode will be jam-packed with good stuff, so don't miss it!!    You know what to do - hit that "Remind Me" button below to join us live, where all the fun will be happening.