Jenny discusses the evolving funeral industry, from the rise of direct cremation to the unseen emotional toll of skipping a traditional funeral. She opens up about the pressures of leading the NAFD while running a family business and juggling parental duties.Jenny also offers insights into the challenges of maintaining industry standards and why it’s crucial to educate the public on what funeral directors truly do.Watch to learn more about how the funeral profession is changing, and why a good funeral director is more important than ever.

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