According to Mckinsey Global Institute, data-driven organisations are 23 times more likely to acquire customers, 6 times as likely to retain customers and 19 times more likely to be profitable; but are you aware of the inherent bias in your data - and how behavioural science can help you avoid this bias impacting the data driven decisions you take and the algorithms and predictive models you build for your business?

Check out this episode of “Pivot Presents” series to hear what Richard Chataway- Author of 'The Behaviour Business' and CEO at BVA Nudge Unit UK - has to share on this fascinating and emerging topic.