Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:
- How we're still in the early days of building technology specifically made for podcasts
- How we need to build software that makes the process of buying and selling ads more seamless
- How we need better attribution technology because downloads aren't enough
- Why Conor recommends that publishers build out other content channels beyond podcasting
Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways!
Links:
- Conor McKenna
- LUMA Partners
- The Download
- Sounds Profitable: Narrated Articles
- SquadCast
Credits:
- Hosted by Bryan Barletta
- Hosted by Arielle Nissenblatt
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Sounds Profitable Theme written by Tim Cameron
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