Do you want to be liked? Well, according to cognitive dissonance theory, get someone to do you a favor. Sounds crazy, right? Well, not only is it not crazy, but it explains how we justify doing things that are contrary to our better judgment and moral values.Cognitive dissonance is a mental conflict that occurs when our actions, feeling, ideas, beliefs, or values don’t line up with our actions. In this Self-Coaching episode join me as I explore the many ways we rationalize, deny, or otherwise convince ourselves that our psychological transgressions are, in fact, okay and not transgressions at all.