Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) This was originally posted to YouTube, do you like the audio only version? Let me know! I'm going to show you the exact process I use to generate an entire customer profile based on psychographic markers, not demographic ones. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail