https://omniform1.com/signup/v1/600f451e4c7fa4787cb9d9a3_6176bccd3e00d60014203d44.html (Enter to win Huron products here). Highlights and takeaways from this episode. 2:16 How Huron won Esquire's best Shampoo of 2021. It starts with a good product. No bad products are going to win best of awards by any reputable source. 3:35 Building relationships with the communities of influencers rather than relying on transactional conversations. You're not going to bat 100% so build a pipeline before you need it. 6:15 Reviews vs third party validations. 9:30 Leveraging reviews to use real language when describing your products. 11:43 Working with your existing customers and brand loyalists to get UGC and reviews on launch day.

Pitstop is proudly sponsored by: https://www.omnisend.com/rolledup/ (Omnisend) - https://www.shipbob.com/rolledup (ShipBob)