David McCary, Headless Commerce Expert, joins Lucas Walker to discuss headless commerce platforms. When should a brand consider headless commerce? Looking toward internationalization (Or regionalization) Flexibility in how their content is displayed and delivered Performance needed to bring store to the next revenue level Revenue in the 7 figured approaching 8 figure or higher

Layers of Complexity Developers and marketers will mean different things  Platforms like Shogun Frontend drastically reduce the complexity  Modular platforms like custom builds or tools built for developers  can give more control but  add complexity and costs.

Benefits of Headless Increased  flexibility of content assets, for example different images in different regions Increase speed like  http://nomadgoods.com/ (Nomad Goods).

Tools Mentioned Carts: Shopify, Big Commerce CMS: Prismic, Contentful Headless Platforms: Shogun (sponsor), Nacelle.

SponsorsSponsored by https://getshogun.com/a/rolled-up-advisory-services-inc/shopify (Shogun). Like David said, they make it significantly easier to get into Headless Commerce.