Why should you care about Purpose? Honestly, there are lots of articles you can read about why Purpose matters… you can Google it now. You might already believe Purpose matters. So you might be tempted to skip to the next episode. But don't. Because this episode cast a critical eye over the business case for Purpose and collates some of the most compelling statistics. James Bolle discusses with guests

• Ben Whitter, Mr Employee Experience, Founder of the Human Experience Company
• Fiona Gifford, Director at the Performance Collective
• Ken Creighton, Head of Thought Leadership at the Royal Institute of Chartered Surveyors

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