Today’s minisode features one of the questions received in Doctor TK’s Instagram Q&A: In order to build your private practice client base, what are the things that should be considered? Tune in for the answers prepared in a “buffet version” that’s carefully picked from the “full course meal” available in The Dope Therapist Academy.
Podcast Goal: * Get an overview from The Dope Therapy Academy’s lesson about building your own private practice client base
Episode Timeline:
TIP#1: Have a clear vision of your private practice [01:45]
What does a business plan entail? [01:57]
TIP#2: Be clear about your brand [02:34]
How your Instagram profile speaks about your brand [02:55]
TIP#3: Create your marketing strategy [03:35]
TIP#4: Learn how to get in front of your ideal client [04:07]
TIP#5: Your goal should be to become an expert in your area within the mental health profession [04:51]
TIP#6: Identify your specialty area when taking an insurance panel and have a mixture of private pay clients [06:09]
The podcast episode about Doctor TK’s first 3 private practice clients [06:45]
Insurance Panels: Pros and Cons - Bonus course from The Dope Therapist Academy [07:12]
Minisode recap [07:31]
Have some questions about building a profitable private practice? Send an email to hello@doctortk.com and get a chance to be showcased in the podcast! [08:12]
Take the Private Practice Quiz for Free! What’s in it for me? [08:31]
Standout Quotes:
“Your Instagram page is your brand along with informational content.” [03:21]
“You can’t attract an ideal client base if you don’t even know who your client avatar is.” [04:42]
“Expertise always wins and people will always pay for a specialist over a generalist every single day.” [05:05]
“If you serve everybody, you actually serve no one because you’re not operating at your highest level of potential.” [06:01]
Resources Mentioned:
Connect: Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
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