1. Cover design

It’s all about first impressions. Ask any avid reader and they will have you know that they are prone to buying multiple copies of the same book.

1. Create and foster a strong digital presence

Writers need to make sure that their professional website and all their socials are updated frequently.

1. Upload video recordings of yourself reading excerpts

Since public readings in bookstores and cafes might not work these days owing to the pandemic, authors can very easily record short videos of themselves reading excerpts from the book.

1. Post pictures and stories on Facebook and Instagram

Everything posted on social media platforms carries the potential to go viral.

1. Get in touch with popular book influencers

There are a lot of book influencers out there who regularly do book promotions.