Start-ups operate differently from companies that have been around for decades. They are more fragile and require more blood, sweat and tears.

How they operate from the start can make or break the company. What may seem like a few harmless decisions can easily determine the organization's fate.

Do the Do's and Do Them Well!

1.  Be obsessed with your mission: Every start-up must craft a mission statement.

2.  Live your core values everyday: Your core values are how you operate in business.

3.  Only hire employees who love your company: There are few things as bad as apathy or complacency in business.

4.  Focus on sales: Make sure YOU know how your company will make money and how you will actually make sales.

5.  Know your USP: Your Unique Selling Proposition (USP) is the real benefit of your products and services.

Don't Mess with the Don'ts

1.  Don't spend money on swag: When you are starting out you do not need a fancy office or furniture.

2.  Don't get caught up on cutting edge technology: Use the technology you have and are familiar with. Technology is sophisticated enough to be forgiving.

People who should listen to this show are entrepreneurs, career coaches,