1: Are you using ONE main concept or idea?

Here’s the problem, you learned somewhere along the way that if one offer is good, then two is better. And if two is good, then 5 must be better. If 5 works, then why not 12?

2: Is your subject line compelling?

Don’t be clever, funny, cute, boorish, or use double meanings. Those just dont’ work.

3: Is your content interesting (and short)?

Make your content interesting by writing the message to one person the way you’d explain it in person… and you cared about it.

4: Is your message or offer clear?

We’ve covered short but I have to make clear a separate category. Clarity trumps almost all other considerations in your email. If you have to stand on your head to come up with a clear message or offer, do it.

5 How are you using benefit statements?

I’m on hundreds of lists… and I hardly EVER see a benefit used. Here’s how you tell if you are using a benefit. Tell me your message.

1. What is your you vs I count?--remember WIIFM

Once you write your email count how many times you use the words, “I, me, mine, our” vs “you, you’ll, your, you’re.” You’ll soon find you talk about yourself too much.

1. What is your call to action?

Every single email should have a call to action in it.

People who should listen to this show are entrepreneurs, career coaches