Raymond (Ray) McKenzie is the Founder and CEO of Starting Point Technologies, Inc, a company developing solutions for service-based companies focused on service management, client engagement, efficient workflow, and team collaboration. Ray is also the Founder and Managing Director of Red Beach Advisors, a technology management consulting group providing services in the private and public sector. He has more than 20 years of experience as a senior business executive, leader, and consultant leading global organizations ranging from start-ups to large enterprises.

What we cover:

• What drove Ray to decide to start his own small business

• Why it is important to know what you’re not good at

• Different ways of marketing your business and the importance of SEO

• Why you need to write down and revisit your goals regularly

Resources:

• Starting Point Technologies, Inc https://www.startingpoint.ai/

• Red Beach Advisors https://www.redbeachadvisors.com/

• Blue Ocean Strategy https://www.blueoceanstrategy.com/

• Never Split the Difference: Negotiating As If Your Life Depended On It https://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2

• Connect with Ray McKenzie on LinkedIn: https://www.linkedin.com/in/raymondmckenzie/

Connect with Small Business Growth Club:

• https://www.smallbusinessgrowthclub.simplero.com

• https://www.adminandmore.co.uk

• https://www.linkedin.com/in/virtual-assistant/

• To Join Small Business Growth Club go to https://smallbusinessgrowthclub.simplero.com/product_categories/36159

• To try our networking group go to http://smallbusinessgrowthclub.eventbrite.com