“The world is bigger than just ourselves.”

• Secret #1: Build something that focuses on giving back (7:12)
• Secret #2: Being sustainable does no good if we’re not sustainable ourselves (13:28)
• Secret #3: Understand the difference between the fear focused, the unfocused and the strategy focused CEO (17:17)
• Secret #4: It’s ok to be scared, just don’t focus on it (18:41)
• Secret #5: Verbalize that you’re human (20:13)
• Secret #6: Growth and opportunity surrounds those that pivot and focus on changing offerings (22:21)
• Secret #7: it’s critical to be reaching out to your team at this time (26:01)
• Secret #8: Reach out to others about what their strategy is and collaborate (30:19)
• Secret #9: Adjusting your product to the crisis can help to grow your company (33:13)
• Secret #10: As long as people know that you care about them, the original mission stays true (36:14)
• Secret #11: Create meaningful human connection in times of constraint (39:05)
• Secret #12: Focusing on community will help you win (44:12)

Links we mention in this episode:

• Cotopaxi
• Cotopaxi's #OneUtah T-shirts
• Cotopaci's Questival Quaranteam
• Forbes article: What Covid-19 Reveals About Your Leadership as a CEO
• Cotopaxi and Uncharted Supply teaming up during pandemic
• Quarantine Survival Kit
• Sobe Eats
• San Diablo Artisan Churros
• Thirst Drinks
• Rhone

Follow Davis Smith

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• Instagram

Watch Tacoincidence episode VIDEOS

• Website for Tacoincidence videos
• Instagram

Follow the Search for the Perfect Taco

• Instagram
• YouTube
• LinkedIn
• Website

Follow Scott Porter

• LinkedIn

About Tacoincidence

This is Tacoincidence LIVE — where we learn secrets of breakthrough culture and brand experience from the most brilliant leaders while we’re on the search for the perfect taco — even over a Zoom call during quarantine. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

The taco cannot be stopped so we order from a local taquerias for delivery — #saveTacoTuesday — and get raw and real about how these leaders are tackling the challenges of the a global pandemic and economic crisis.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.