Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how to make your brand roar with the help of my dynamic guest, Ilia Lerner, who accidentally created his own successful brand. brbr You’ll learn about the importance of brand identity and what unique packaging and product quality can do for your brand. brbr Then, you will gain enlightenment about how to find and create market opportunities, plus how animal conservation support fits in with Ilia’s brand: White Tiger Vodka. brbr Be ready to discover how to go from having an idea to creating a roaring brand! brbr As always, there will be inspiring tips to show how it can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.