Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out why I wrote the book, Power up!® Branding, what the writing process was like and why I reduced it from a 150 page book to a 42 page workbook.

You’ll also hear about some aha and oops moments during the 3 year journey, along with how I secured a free editor, focus group and publisher.

Then, you will gain enlightenment about how to figure out how to get from having a brand to seeing results, along with the gap between point A (Have a brand) and point B (See results).

Be ready to find out how to go from surviving to thriving as I point out the key lessons in each of the 5 steps to help you see awesome results: Have a brand. Get a plan. Plug in. Power up! Connect. See results.®

As always, there will be inspiring examples to show you how it can happen for you, too.

This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side