Welcome to the world of branding according to Kathy Bass. At the top of the hour, we’ll dive right in to find out why branding matters or should matter in your world. Then you’ll learn how branding, done right, can create free word-of-mouth advertising and PR, plus save you advertising dollars, energy and time. brbr This is your hour to bask in the joy of self-discovery as you move from your current self to your ideal self with your own personal branding guide on your side. brbr Be ready to understand various ways how your multifaceted personality and current reputation can create brand value and help you avoid brand damage. brbr We'll finish the hour with a behind-the-scenes logo story and how a tagline was created based on a real experience in a gym and can happen for you, too. brbr Bonus exercise: Develop your personal mission statement.