Experts have studied how many times humans must be exposed to something in order for it to stick. One author says, “The rule of seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.”

Read the full article at https://www.pastorresources.com/the-rule-of-seven-times-seven-in-missions/

Written by Kirsten McClain serves in church missions mobilization for OMF. She has been serving churches and mission agencies for the last 20 years. She has a heart to see the church realize her potential in missions and is driven to be a mobilizer to this end. She lives in Georgia with her husband and three children, and she is ready to direct pastors to the various resources that OMF uses to come alongside churches and individuals so that they can do missions well. kmcclainomfmail@gmail.com

Read by Jim Buttrey from http://www.homesuitehomestudio.com/