The elevator pitch is your opening statement. When you meet someone, and you want to tell them what you do, but you want to have it resonate with them - that's what we call the elevator pitch. 

In this episode, we talk about:

• Why most elevator pitches fail (1:05)
• Why emotions are a critical component of elevator pitches (3:28)
• How to create your elevator pitch (6:48)
• What marketing should do with your elevator pitch (11:33)

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