Marketing is one of the three critical pillars of your revenue generation.

Yet organizations still ignore it, misunderstand it and underinvest in it 🤷

That's why we sat down with Alyssa Milot, a fractional CMO who's worked with countless startups to help build out their marketing efforts.

In this episode, we talk about:

• How Alyssa got into marketing and became a fractional CMO.
• What marketing challenges do companies have these days.
• How she suggests companies market, sell and service (inbound, outbound, traditional).
• How does she make sure she achieves her goals and objectives?
• What does success mean to her?

Enjoy the show!

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