Everyone tells you to qualify your leads: inbound, outbound... qualify, qualify, qualify.

Forget qualifying prospects.

It would help if you focused on disqualifying instead. Every stage of your sales process should be about disqualifying and identifying leads that aren't a good fit.

Bad fit leads don't close or churn, so we want to reduce the amount of time we work on them.

When reps qualify, it's easier to ignore the 🚩🚩🚩🚩

In this show, we answer these questions:

• Why should you disqualify, and
• Who should you be disqualifying?
• How should you disqualify?
• What criteria should you use to disqualify?
• When during your sales process should you disqualify?
• Where does that live in HubSpot?

Enjoy the show!

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