Pepsi and Lucasfilm team up in Star Wars Episode 1: The Phantom Menace to offer special Pepsi bottles and cans with 24 different Star Wars characters. Pepsi committed $2 billion globally to promote the Star Wars trilogy through promotions and ad campaigns for its Pepsi-Cola, Mountain Dew, Pizza Hut, KFC, Taco Bell, Doritos, Cheetos and […]
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