Last episode we had Richard Matthews on talking about the 6 traits to building a heroic brand.  Today I break these down a little bit more and discuss the importance of knowing yourself. 

6 traits of a building a heroic brand:

1) Origin Story

2) Know your Superpower

3) Distinct Personality

4) Fatal Flaw

5) Common Enemy

6) Driving Force

So, if you’re ready, take out your pencils and let’s begin!

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