The Cofinitive #21toWatch is an annual showcase of outstanding talent in disruptive sciences and tech industries around Cambridge and the east of England.

This is the second episode of two interviewing some of the winners on their businesses, hopes for the future and why Cambridge is emerging as a highly sophisticated ecosystem of innovation.

And the conversations pose thought-provoking questions on Cambridge's combination of urban and rural, university and commercial and its proximity to London has provided this hotbed of 2.0 companies.

JonnyWalks, Jonny Gould's SME Walkabout is sponsored by BOOST&Co.