Episode 4 of the POB Podcast unpacks heritage brands and answers the burning question - What can entrepreneurs learn from Heritage Brands?

Heritage brands play a vital role in our society and they have become part of our lives.

To help us answer this burning question we a joined by Thembi Sehloho - Marketing Director for Rice and Pasta at Tiger Brands SA.

Thembi is a seasoned marketing specialist with a passion for meaningful and impactful brand work. After graduating with a BCom in Accounting degree from the University of Johannesburg, Thembi joined the auditing team at Unilever where she stumbled upon marketing and instantly fell in love with it. She has since gone on to build a formidable career in marketing spanning over 15 years. Her abilities to run strategic and capital expansion projects have landed her accolades which include:

● Building the Mama KOO franchise propelled the brand to be SA’s most loved brand.

● Maintaining Tastic’s position as the top brand within staple food and winning a Silver Prism Award for PR Campaign of The Year and Tastic TVC voted 2020 the best-liked TVC as voted by consumer-Kantar #MyHeritagecampaign.

Thembi is also passionate about leadership and mentorship and she was recently awarded the 3rd Positive Role Model Award- 9th Annual Gender Mainstream Awards.

Her vast experience in leading SA’s Iconic FMCG brands (All Gold, KOO, Bakers, Tastic, and Fatti’s& Moni’s) has solidified her place as a seasoned marketer in SA.