What if we were going about change wrong? What if we were missing part of the picture? Or multiple parts of the picture?

In Chip and Dan Heath's book Switch: How to Change when Change is Hard they talk about how there are actually three separate aspects to change that need to be addressed in order for the change to be successful both individually and corporately.

They use the analogy of a rider of an elephant going down a path where the rider represents the logical, rational part of our brain, the elephant represents the emotional part, and the path is our environment.

In this episode, we talk about the very specific actions we can take to appeal and shape each of these areas to maximize the effectiveness of the change we are undertaking...

Resources:
Switch: How to Change when Change is Hard, Chip and Dan Heath

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