In this episode, I cover how social media, over the last decade, has opened the door for things like self-marketing to launch brands, creating the ability to go viral. I do not own the rights to this music IG @camikimink / www.camikimink.com

References:

Baym, N. K. (2015). Personal connections in the digital age. (pp. 122-123). Cambridge, UK:
         Polity.

Marwick, A.E. (2013. Status update: Celebrity, publicity, and branding in the social media            age. (pp. 114-117). New Haven, CT: Yale University Press.

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