A staggering 70-90% of digital products fail or underperform, says Jonathon Hensley, co-Founder and CEO of Emerge. That translates to trillions of dollars in unrealized investment. Jonathon points to misalignment as the most common source of product or project failure. “Most products underperform not because the team didn’t care,” Jonathon explains. “I think what’s really …

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