Creative How is an honest, fun, eclectic, ongoing investigation of how creativity “works” and how creative professionals think.

Hosts Jed Jecelin and Sean Flanagan—long-time advertising pros who met while building the Brand for performance powerhouse Under Armour—based the concept on two big insights:

1.) The amazement they felt while working with creative professionals from varying disciplines,

2.) The number of times friends, family members, and acquaintances struggled to understand what they do and how they do it.