Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why?

For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Jess Huang, a former Partner at McKinsey & Company. During the discussion, which was part of the Retail Innovation Conference virtual experience, they discussed:

• The size and growth potential of the retail media network landscape;
• Why so many retailers are jumping on this new opportunity; and
• How retailers can develop effective (and profitable) retail media models.

RELATED LINKS

• Watch the RIC session on-demand
• Get more media network coverage
• Read more McKinsey perspectives on retail media
• Download our latest special report on how to capitalize on the media network opportunity