This week on Innovation Hub: when to care about the superficial things, and when to look beneath the surface. To begin, Beyond Meat’s Ethan Brown and Bitty Food’s Megan Miller tell us about the dramatic changes happening in the world of food, and why protein is about to look a whole lot different. Professor Roberta Ness explains why, despite the hype, science is failing to make a lot of real profess because of the way it is currently funded. Then, Stanford’s Peter Belmi on how your looks affect your social class, and why feeling attractive also makes you feel rich.