First, as a baseline, what do we mean when we’re talking about cloud services?
- Defined as globally available, global scale.
- Scale, product breadth
Why should an organization consider cloud services?
- Today, many cloud providers are fully privacy compliant
- Allows to to access much more - especially location-wise
What is a hyperscale cloud provider?
- Many hosts are available in 1, maybe 2 countries
- Hyperscale providers are available everywhere. They make infrastructure a commodity
How can hosting companies compete in a hyperscale cloud environment?
- Go from generalist to specialist
- Many hosting providers don’t know what’s running on their servers - they need to figure that out and realize what niches are using them
- 4 Pillars:
- Guide the end customers based on what you can offer
- Control the value chain a little more. Offer services and help you customers by offering better/more affordable services
- Choose the partners that help you.
Why are hyperscale cloud providers not a competitor to me as a hosting provider?
- You can partner with an Amazon, DO, Linode, that run these data centers, and use them as an extension
- You can use these services to grow with your customers
How can I differentiate by using hyperscale cloud? How can I benefit from technologies that hyperscale cloud providers provide me?
- Sites like Squarespace, Wix are using these services
- They might give you marketing funding because as you grow, they grow.
- Develop more custom solutions based on the HSCPs. Things like backups/other IP/software.