What was web hosting like in 2000?* Much more complicated - there was a lot of command line stuff! * Static website hosting and very few dynamic websites * A lot of free hosts: Geocities, Tripod, Angel Fire * A lot less compliance

What have the biggest changes been? * Dynamic applications and the rise of WordPress * Rise of Node.js and Ruby * Amazon Web Services - the cloud has really changed a lot.

Have there been considerable performance changes?* Used to be just simple caching * Today, complexity is higher. + Performance is also an important ranking parameter. * CDNs are common * It’s never black and white

The Future* Where is web hosting going? Possibly, There is no web hosting at all. Nobody thinks about it. + “The Platform” - Shopify, Wix, etc. - will be more important

What do you think hosting will look like in 2040?* Technology cycles are getting shorter, disruptions is faster. * Look at blockchain. Decentralized computer servers. * DNS - super annoying! This will hopefully get better. Switching should be easy. * Every hosting provider needs to analyze their niche.