On this episode of Living Live with Ross Video, host Tyler Kern was joined by Gideon Ferber, Ross Video Director of Product Management and Business Development for Ross Virtual Solution, and Chris Mollomo, Ross Video Manager, Virtual Design Group, Ross Virtual Solution.

The trio tackled the sometimes-intimidating topic of rapidly advancing technology – though the sheer pace of today’s live production environment is overwhelming on its surface, paying careful attention to how these innovations can benefit your live productions can pay tremendous dividends.

And some of the most exciting, Ferber said, are new applications for virtual and augmented reality.

“We’re talking about virtual solutions, whether that’s virtual sets or augmented reality,” he said. “It used to be quite a hassle to build a set. Looking 10 to 15 years ago, it was extremely hard. Engines weren’t powerful enough. … Things have evolved and are much easier.”

In fact, Ferber said, the entire, end-to-end workflow is now relatively simple, offering live production operations a way to overcome traditional “too-expensive, too-complicated” thinking.
In the case of the virtualization of productions, Mollomo said the benefits are immediate and enormous.

“At the end of the day, you end up saving money, because you’re not having to maintain these hard pieces,” he said. “You’re able to have many different environments in one studio. You can pare down the amount of cameras you’re using, if you wish. There are a lot of advantages to a virtual studio.”