The traffic-jam ignoring SUV was built as a viral marketing stunt for Verizon’s Hum car gadget. The gadget is made to turn older-model vehicles into connected cars, along with tracking your car’s trips and speed. “It is the first car in the world that can drive over traffic,” mentioned Sam Pezzullo, a producer for Thinkmodo, the viral marketing company that produced the ad for Verizon.