Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. (Suspiciously, there […]

The post Transform Data's Impact: Pick The Right Success KPI! appeared first on Occam's Razor by Avinash Kaushik.