To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective.
I’ve spent countless hours reading SEO blogs, scouring the internet for the most popular/useful SEO software, and talking to plenty of SEOs in my career.
And time and timeagain, I’ve seen the same tools being referenced by SEOs as their must-haves toconquer the search engine results pages (SERPs).
And we all know whether you’re working as an in-house SEO or in a remote marketing team, having the best tools at your disposal gives you an edge over your competitors.
This is not goingto be a laundry list guide where I reference 200 plus SEO tools and put you ina state of indecision, but only the most essential tools you will need to winat Google.
Here are the seven absolute essential SEO tools this guide will cover:1. SEMrush
Ahrefs
Yoast SEO
Detailed SEO Extension
Google Analytics
Google Search Console
Screaming Frog SEO Spider
SEMrushYou’re probably familiar with SEMrush as an all-in-one marketing suite. While not entirely free, it’s one of the most comprehensive tools on this list due to the sheer amount of features it offers.
With SEMrush, you can track all of thefollowing:
But where SEMrush really shines is in its ability to help you improve your content marketing and keyword research efforts through deeper keyword analysis and tracking keyword movements, as well as do robust competitor research across multiple marketing channels (and not just SEO).
Not only that, but it has also dedicated features for various areas of SEO, ranging from competitor research, off-page SEO (link building, guest posting, content marketing) as well as a decent toolset for conducting technical SEO audits.
So, if you want to reduce your reliance on individual tools for researching your competitor’s pay-per-click (PPC) strategy, scheduling social media posts, or finding new keyword ideas, SEMrush should be your SEO tool of choice.
“I absolutely love the SEMrush Keyword Magic tool for building exhaustive lists of terms. The tool lets you filter by broad match, exact match, and related keywords so you find every possible opportunity.
It also has an intuitive filtering system to dive into (or exclude) sets of keywords that aren’t relevant or don’t have enough search volume. It’s hard to know where to start with keyword research, and SEMrush is an excellent compass.” – Jonas Sickler, SEO Manager at Terakeet
You can sign up for SEMrush here.
Not only that, but it’s also one of the most popular SEO tools out there. Almost every SEO I know either uses Ahrefs, SEMrush, or Moz. And while Ahrefs isn’t free, it’s well worth it.
Ahrefs comes jam-packed with features such as:
Pro Tip: Ever tried your hands at link building using infographics? You can combine Ahrefs’ content explorer and an infographic maker like Venngage to conduct targeted guestographic outreach and watch those links pour in.
Having done a decent job at overselling Ahrefsso far, does that mean you should only use Ahrefs and ignore SEMrush or Moz?Well, not really.
Plenty of SEOs I know use all three tools inconjunction because each tool offers something the other tool can’t. But ifyou’re on a tight marketing budget or have specific needs, picking just onetool out of the three would be the most logical.
Here’s a SEMrush vs Moz vs Ahrefs comparison guide by Ryan Stewart to help you make an informed decision.
“We useAhrefs on a daily basis, as we’ve found no other tool offers the wealth ofinformation this one does. The insights on any website’s domain rating and thekeyword research possibilities have helped us build a better guest postingstrategy.
Not to mention the vital feedback we get on our own website that allows us to see where we stand and how we can improve.” — Liviu Tanase, CEO of ZeroBounce
Sign up for Ahrefs here.
At Venngage, we optimize all our content using Yoast and it’s always been on point with its keyword, readability, and other optimization recommendations.
Here’s what I like most about Yoast:
The result? Recommendations that help you drive more performance out of your content, be it an improvement in your CTR, readability improvements as well as simply helping you drive more traffic.
While Yoast is free, I highly recommend yousign up for their premium version for the full experience. Pricing is per siteand starts from $89. You can set up Yoast for more than one site and end upsaving by purchasing bulk licenses.
“Weexclusively use Yoast plugin on the Mailtrap blog. We mostly write abouttransactional emails, infrastructure, and development. Optimization oftechnical content can sometimes be overwhelming, but, with Yoast, we arecertain that we are not missing anything important.
Along with managing SEO title and meta description, it provides a comprehensive readability check and offers helpful tips.” — Andriy Zapisotskyi, Growth Manager at Mailtrap
Download Yoast SEO for your WordPress website.
Created by Glen from Detailed and one of the most well-known SEO experts out there, this extension does exactly what its homepage suggests: it gives you detailed SEO insights in just one click.
In the past I used SEOQuakebut this extension does everything SEOQuake does and much more, such as:
Another cool feature is that it allows you toview the current page you’re on right within your favorite SEO tool, again, allwith just one click!
If you value both speed and details, this is agreat extension to have in your SEO toolkit. The real kicker? It’s completely free.
“Here atTidio we use the Detailed extension on a daily basis to grab generalinformation on our competitors like their content structure, internal andexternal links as well as social sharing. The extension also serves us as aquick method for assessing the quality of content published by ourcompetitors.” — Pawel Lawrowski, Head of Growth at Tidio Live Chat
Download the Detailed Chrome Extension.
A staple among some of the most popular business intelligence tools, Google Analytics is free to use and gives you a ton of data about your site’s health, who’s visiting and from which channels, and how conversions are occurring.
Analytics can also help you view your SEO output from a critical eye, with useful metrics to help you identify your highest performing landing pages, keywords users use to discover your site, test new SEO tactics, or stop ones that could be hurting your site’s performance.
Google Analytics can help you track KPIs relating to individual pages like:
And even metrics pertaining to siteperformance, such as:
Without Google Analytics, you really have no way to quantify your SEO efforts or even improve upon existing SEO processes.
”Weuse Google Analytics to monitor all of the sources of traffic to our website.It provides us meaningful insights to know where users are going when theyvisit our site.
Using this data, we can know which content pieces are driving the most conversions on our blog to optimize our content strategy and site performance.” — Tope Longe, Content Marketer at Time Doctor
If you haven’t already, sign up for Google Analytics.
Google Search Console is a powerful tool for deeper insights and tools to manage the technical aspects of your site’s performance, metrics on keyword rankings, and how your site appears on the SERPs.
Here are some notable things Search Consolecan help you with:
Just like Google Analytics, Google Search Console is also a free offering so you really have no reason not to set it up and start using it.
“There are plenty of robust SEO analytics tools available today, but ultimately nothing beats a smart GA + GSC setup. Both tools with Google Sheets and Data Studio allowing for endless analyses and visualization. Sure, you might need to do a bit of customization yourself, but why reinvent the wheel?” — Alex Williams, Head of Research and Reviews at Hosting Data
Sign up for Google Search console.
So what does Screaming Frog do? For starters, it’s the tool of choice when it comes to performing in-depth technical and on-site SEO audits.
Some notable benefits of using Screaming Frog:
While the free tool is great for some quick and dirty data analysis, the paid version is well worth it. They also have a handy video guide on how to use the tool:
“Screaming Frog is my go-to tool not only for technical SEO but also for content audits. With years of content marketing and hundreds of posts on our blog, it’s the best tool to quickly grab a ton of valuable information, find where your site needs work, and uncover new growth opportunities.” — Jory MacKay, Content Marketing Manager at RescueTime
Download Screaming Frog SEO Spider.
The takeaway: SEOs need SEO toolsHaving the right tools at your disposal,you’ll be much more effective at SEO and your SEO efforts will drive realbusiness results, quickly.
Before you start using (or buying) these SEO tools, start with the basics. What are your business goals? What do you aim to achieve with search? Is SEO a crucial component of your growth strategy?
Once you have the answer to these questions,come back to this post and pick two or more SEO tools you will need (or all) inyour arsenal to win at Google.
Guest author: Aditya Sheth does all things Content & SEO at Venngage. When he’s not busy writing or tinkering with Google search, you can find him reading non-fiction, listening to music, or travelling. Add him on Linkedin or tweet him @iamadityashth.
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