Helen Chang talks about how to build your entrepreneurial toolkit with a book on this episode of the Learning from Smart People Podcast with Rob Oliver. She is an award-winning journalist, a best-selling ghostwriter and a truly Smart Person. Helen Chang has an infectious energy and provides a clear rationale as to why a book is a powerful tool for entrepreneurs.

Here are a few of the topics covered by Rob Oliver and Helen Chang in this episode of the Learning from Smart People Podcast:

· How a book fits into an entrepreneur’s “toolbox”

· The two things a book creates

· Creating an ecosystem of products, based on your book

· Helen’s story of how she became a ghostwriter

· Overcoming disappointment and the desire to quit

· Understanding the power of the book

· Using a book as the anchor for your business

· The Create My Book System

· The book creation process to crystallize a system and create intellectual property

· Finding a title that your audience will buy

· How your book can create a brand

· The opportunities that flow from having a brand

· Your book is your “Content Bible”

· Utilizing your “What”, your “Why”, and your “How”

· Creating a waterfall of income from your book

· How your book title can make you stand out

· The elephant story and how it created a brand for an insurance agent

· Mining your wisdom, knowledge and experience and packaging it

· Creating a tribe based on your book

· Being authentic is what truly resonates

You can find out more about Helen Chang through her website and you can get your free gifts from Helen at the links below:

Website: http: //freegiftsfromhelen.com

Website: www.authorbridgemedia.com

Twitter: https: //twitter.com/authorbridge

Facebook: https: //web.facebook.com/AuthorBridgeMedia/

Instagram: https: //www.instagram.com/authorbridgemedia/

Linkedin: https: //www.linkedin.com/in/helenchangwriter/

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