In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Richard D. Buckley, Jr. break down the four main categories of intellectual property and explain why protecting these assets is critical to a company’s long-term value.

They cover:

• How trademarks, patents, copyrights, and trade secrets protect different types of business assets
• Why ownership, registration, and written agreements matter before a dispute or transaction arises
• How businesses can audit and strengthen their IP portfolios to protect their competitive advantage

Tune in for a practical look at how understanding and protecting intellectual property can safeguard some of a company’s most valuable assets.