In this new episode Steven sits down with the American behavioural design expert, Nir Eyal.

Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of “The Prophet of Habit-Forming Technology”. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, ‘Hooked: How to Build Habit-Forming Products’ and ’Indistractable: How to Control Your Attention and Choose Your Life.’

In this conversation Nir and Steven discuss topics, such as:

• How to reclaim your time and attention.
• The importance of ‘time-boxing’.
• The real reasons that people become distracted.
• How our thinking about having finite willpower is wrong.
• Why our thinking about ADHD is wrong and needs to be fixed.

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You can purchase Nir’s books here:

Indistractable: https://bit.ly/3pSfiwi

Hook: https://bit.ly/42WDgW0

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