Advertainment is taking over movie-making. Why spend money on productadvertisements to accompany some sort of show if you can have the showbased entirely on your product?

The article highlights a general tendency towards milking assets thatare available rather than making anything new.

To describe the result, the article falls into the intellectualpitfall of the misleading term "intellectual property", which twiststhinking about any of the disparate laws that have been crammed intoit.

If you want to think clearly about copyright, for instance, shunthe term "intellectual property" and say you are talking about"copyright". Don't bring patents into that discussion — they aretotally different from copyright. Also don't bring in trademarks,or trade secrets, or publicity rights.

For this article's point, the term "licensing rentierism" would fit betterand avoid that confusion.