In today's episode, Ed and Jed discuss the thorny problem of communication in business - the who, what, how and why of getting people to listen to your message.  

• The rarely used trick to get your customers to listen to you. HINT - Empathy!
• The lesson of the Goose and the Golden Egg.
• What we can learn from the story of clam chowder and how it ruined a restaurant
• And much, much more

(Apologies for the dodgy sound quality from Jed's side towards the end.)

Enjoy and subscribe!