Barbara Hunter, founder and namesake of Hunter PR, was one of the true pioneers of the PR industry in the years after World War II — and even more remarkable, she did so while often being the only woman in the room.

She talks about acquiring an agency, founding another — and the occasional three-martini lunch in the “Mad Men” era — on the latest edition of The PR Week podcast.

Also on the agenda, the top marketing and communications news of the week:

• Olympics week one, and medal-worthy campaigns and partnerships;

• Risque and safe Deadpool & Wolverine marketing;

• Publicis acquires a creator marketing firm, and much more.

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek